Business Week e S&P Innovation Index

A revista Business Week lançou um índice sobre empresas inovadoras. São empresas de capital aberto, que sobem ou caem de acordo com o movimento das ações. E o critério de entrada na lista das 25 empresas é a pesquisa anual feita em parceria com o Boston Consulting Group.

O interessante dessa ranking é ser uma referência sobre empresas que aplicam de alguma forma métodos e ferramentas em busca da inovação.

As listadas, até o próximo mês de maio, são:

Apple (AAPL)
Amazon (AMZN)
Boeing (BA)
BMW (BMW)

Cisco Systems (CSCO)
Dell (DELL)
Genentech (DNA)
eBay (EBAY)
General Electric (GE)
Google (GOOG)
Honda Motor
IBM (IBM)
Intel (INTC)
3M (MMM)
Motorola (MOT)
Microsoft (MSFT)
Nokia
Procter & Gamble (PG)
Samsung Electronics
Starbucks (SBUX)
Sony (SNE)
Target (TGT)
Toyota Motor (TM)
Wal-Mart Stores (WMT)
Walt Disney (DIS)

We’re going to iterate as we go along. Clearly one problem from the getgo is that we are building the index on a survey that took place nearly a year ago. We know that Motorola has blown up and that the cell phone unit is being shopped around Asia (so far no one wants it). Starbucks is in trouble and is trying to get back to the basics of aroma-experience marketing (ending its stinky breakfast fare which interfered with that wonderful coffee smell). Dell is just beginning its transformation from low-cost corporate seller of PCs to higher-priced, stylish, designed machines for individuals. And the whole tech sector is getting hammered as the recession gets nearer and nearer. Apple is down nearly 25% from its high.