Desempenho e produtividade das americanas

Desde Lee Iacooca que eu venho acompanhando a questão do mercado automotivo. América versus Japão. Toyota (e nissan etc) versus as 3 grandes. A máquina que mudou o mundo (como disse o Womack) talvez não cause um espanto tão grande agora. Parece que segundo esse relatório Harbour, em 2010 os custos das americanas vai estar igual ao custo das japonesas.

E daí?! É preciso se reinventar. Mudar o ciclo de inovação e geração de valor das indústrias. Caso contrário, provavlemente o caminho será sangrar até morrer.

Abraços,

Daniel

Blogo do NYTimes – To Counter Google, Facebook Opens Its Code

http://bits.blogs.nytimes.com/2008/06/02/to-counter-google-facebook-sets-code-free/?nl=tech&emc=tech

In a bid to counter Google, Facebook is going open-source.

A year after its launched its much-heralded Facebook Platform – a way for third party developers to write programs that work inside the social network – the Palo Alto, Calif., company says it is making a “significant part” of its platform code open-source.

That means developers and companies working in the Facebook ecosystem will be able to see how the code works, manipulate it and give any improvements they make back to the company and other developers.

“The goal of this release is to help you as developers better understand Facebook Platform as a whole and more easily build applications,” the company said in a statement. “We’re also hoping you use Facebook Open Platform in ways we’ve never thought of.”

Though it is posing the announcement as something of an altruistic gift, there’s a bit of a chess strategy behind Facebook’s move. Google launched the competing Open Social initiative last November, a common set of software tools that developers can use to write programs for a variety of social networks, such as MySpace and LinkedIn.

Open Social gives Facebook some formidable competition for the hearts and minds of developers, whose work is seen as integral to making social networks a fun and enduring place for people to spend their time on the Web.

“Developers and users are fickle. They are going to go where barriers to entry are the lowest,” said Jeremiah Owyang, an analyst at Forrester Research. Facebook, he said, “needs to continue to build relationships with these developers or it is just going to be one of many platforms.”

Call for Papers – NASMEI International Marketing Conference

International Marketing Conference on Creating, Communicating, and Delivering Value, to be held in Chennai, India on December 22-23, 2008.

Patricia Seybold Group

O blog da PSB é o Outside Innovation, que dá nome ao livro que fala sobre os relacionamentos entre empresa e clientes.

Tem uma apresentação no seguinte endereço: http://www.slideshare.net/pseybold/using-web-20-for-outside-i-nnovation-seybold-stm-dec-07/

PARC Forum

Quero recomendar enfaticamente o site do Palo Alto Research Forum (para quem não conhece a história, uma breve busca na Wikipedia pode dar as pistas mais importantes).

Nesta página específica estão os links para apresentações de diversos grandes nomes (ainda que desconhecidos) que deram suas influenciadas na cultura web que conhecemos hoje. Uma dessas pessoas é o criador do Truemors. Através de uma conversa muito bem elaborada e (muito!) engraçada ele nos mostra como começou, o quanto gastou e as principais ironias de seu modelo de operações, e de outros como youtube, google, ebay.